Hedgehog Cafes, so hot right now.
What's #trending in Tokyo?
Our client wanted to know the new new in a megapolis bristling with constant change and innovation. Our user feedback indicated that Hedgehog Cafes are the curio du jour, supplanting Owl & Cat Cafes as the must-see mid-afternoon retreat for savvy travelers with ambitious Instagram accounts.
Acting upon this data, our client quickly produced compelling social media & related tour options for inbound travelers, while planting seeds for future visitors via direct mailing lists.
The result? Brand impact, direct sales and potential sales all increased.